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In case of
emergency, put your cell on ICE
By Elyse Andrews, USA TODAY
A movement is underway to turn the ubiquitous cell phone into a source
of information for paramedics and other emergency personnel responding
to accidents, crimes and disasters.
A British paramedic came up with the idea of
asking cell phone users to input an entry into their cellular phonebook
called ICE for "in case of emergency." Accompanying that acronym would
be the name and phone numbers of the person who should be called if
something has happened to the owner of the phone.
The ICE campaign was launched in Britain in
April, but people really started paying attention after the July
terrorist bombings in London that killed 56 and injured hundreds.
Bob Brotchie, a Cambridge-based paramedic for 13
years, says he has responded to many accidents in which the injured
person carried no information about next of kin or emergency contacts.
This makes it difficult for paramedics because they don't know the
patient's medical history or allergies, he says.
The British campaign, initially promoted in
conjunction with Vodafone's annual Life Savers Awards, is "going
phenomenally well," says Brotchie. Vodaphone is a British mobile phone
company.
Now paramedics in the USA want to encourage ICE
usage by Americans. "I certainly think it can help," says Matthew Levy
of the International Association of EMTs and Paramedics. "(We are)
hoping that we can get people excited."
Joe Farren of the Cellular Telecommunications and
Internet Association-Wireless Network says the industry is definitely
interested in joining the campaign.
And word is spreading in the USA via news reports
and word of mouth.
Linda Huntress of Meredith, N.H., received an
e-mail about ICE that she forwarded to her friends and family. She
programmed ICE into her phone, noting that it's better than other forms
of identification because women sometimes go out without a purse but
bring their cell phones.
"Basically, we have cell phones so that we have a
way to reach help," she says. "I would want my family to know what
happened to me."
Farren says there are so many different U.S.
service providers that one of the challenges is getting all the
companies to promote use of the same acronym. If they don't, it will be
confusing to those who need the number, he says. |
